About

Field intelligence
at the intersection of
health, lifestyle, business,
and deeper vitality.

I'm Jakob, originally from Austria.

My background combines psychology, holistic health, wellness, capital markets, and years of living across Asia and Europe.

I'm interested in the places where health, lifestyle, community, business models, and traditional vitality systems meet.

The New Health Club is my field map for understanding the operators, models, and relationships shaping this category.

What I Focus On

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Business Models

How wellness-led spaces make money: membership, hospitality, real estate, franchising, and hybrids.

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Operators

The teams, founders, and brands building the next generation of physical wellness infrastructure.

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Market Signals

Capital moves, expansions, partnerships, openings, and shifts in consumer behavior.

◻

Cities & Hubs

Which cities are becoming wellness nodes — and why certain places compound faster than others.

◻

Communities

How spaces build belonging, culture, and identity beyond facilities and programming.

◻

The Future Landscape

Emerging models, adjacency plays, and the next wave of wellness-led infrastructure.

Contact

Run a space, build a brand, or working on something interesting?

I'd love to hear about it. Whether you want visibility, to be part of the index, or just want to connect — reach out.